Trustlog - a joint venture of insurance companies R+V and VHV - is an innovative, digital and secure solution for managing digital guarantees. We supported our client, Trustlog, from shaping the idea in 2019 to building and launching the platform in April 2021. Over a two-part case study, we talk about our exciting journey from our first Designathon to aligning different stakeholders, co-designing a vision, guiding the technical development, creating a brand identity, and building a design system from scratch. But let’s rewind for now.
In this review, you’ll learn about our Designathon format, where we take our client from an idea on a post-it note to an early prototype in just four days. You’ll also learn about our process of developing that prototype into something loveable and feasible without losing sight of the vision.
Talking about Innovative ideas is easy; turning them into products is hard. The challenge lies in how a company can combine and concretize all the ideas floating in people’s heads and turn them into tangible form. So when the time came to build a new platform, R+V reached out to Goodpatch. (We’ve had an established relationship with R+V for many years. You can read about our previous work with them here) We ran an initial Designathon - our pressure tested workshop approach - to design a first version of the digital prototype that we could test with future customers. The Designathon helped structure the problem-space, as well as define and design key functionalities.
Through many iterations, the project team created a visionary prototype which served as a blueprint of all the possible features that the team wanted to see in the future product. This dramatically increased the speed of the innovation project, as the legal and development teams had a shared understanding when it came time to decide on the features. They were able to move quickly to determine if they were feasible.
Most companies will work towards a Minimum Viable Product. At Goodpatch, we work towards a Minimum Lovable Product. This requires understanding what features are most meaningful to users. In a workshop setting, we used an impact-effort matrix to approach the difficult task of deciding which features would be valuable to include. We then used a user-journey map to put these decisions into context.
Creating an MLP requires listening to the user and their needs throughout the development process. Only then, product development is truly agile. We do this through continuous user-testing and iterations of the design. In April 2020, the Trustlog team moved forward with the MLP and found a development partner. We iterated on the designs from then on while balancing the feedback from user-testing, product owners, and the legal team. We played an important role in bringing together the various stakeholders and voices. In bi-weekly sprints, designs were implemented into the platform and, feature by feature, Trustlog was finally developed and ready for Launch.
Curious to know how that went? In Part 2, we’ll look at the brand design and the development of the design system. Stay tuned for all the eye candy and insights.
Designathon, Product Development