How one of Germany’s largest insurance companies introduced a digital transformation strategy and built truly customer-centric products and services.

Designing insurance services from within

Digital transformation remains one of the most challenging topics for insurance companies. There is now more market pressure than ever to offer innovative, customer-centric, and intuitive products and services. Project teams need to rethink how they work and reinvent old processes and product offerings.

Within our strategic design partnership with NTT DATA, we have been supporting R+V Versicherung AG, one of Germany’s largest insurance companies, to transform their organization from the inside out and introduce a design-driven approach to different teams and departments.

“The Goodpatch team helps us think outside the box, is equipped with a strong methodological background and brings a fresh spirit and unbiased opinion into the company.” - MONIKA DEJA, PRODUCT OWNER AT R+V

An output-driven working style

With the help of Designathons, design thinking workshops, user experience audits, and hands-on user interface design, we have supported the insurance company's internal teams as they drive digital transformation. We've worked with teams to build an in-house design practice, to develop an eye for discovering problem spaces, and in the creation of human-centered services.

insurance design details

Users First

Every project starts with a problem exploration phase to discover the explicit and implicit needs of clearly defined user groups. We take teams out of the office, out onto the streets and into private homes. This way, they can meet their end-users and learn how the products they developed are used in context. This customer empathy is especially crucial in the insurance industry, where competitors have become hardly distinguishable.

Digital Transformation that lasts

Existing teams now on-board new team members with this new way of working. New additions are quick to adopt the agile mindset and open feedback culture, resulting in real, long-term, transformative change.

insurance design digital product details
“As our partner, they integrate easily and are seen as full member of the team in no time” - TOBIAS LAUBINGER, PROJECT MANAGER AT R+V


R+V Versicherung AG




Strategy, UX/UI Design, Organisational Design, Design Sprints