Athleten - Giving olympic athletes a platform and a voice

Athleten

Creating a digital platform for Germany's olympic athletes

Founded in 2017, Athleten Deutschland is a non-profit organization that represents these athletes, fighting to empower and strengthen the position of each individual athlete. Athleten asked Goodpatch to create a tailored digital platform for the non-profit that would provide resources and information for these athletes.

Athleten - Giving olympic athletes a platform and a voice

Kicking things off with user research

We kicked things off with our 4-day designathon methodology and quickly realized that the ecosystem around the Deutscher Olympischer Sportbund (DOSB) extends to include a complex network of organizations and athletes. Then, we conducted exploratory interviews with three athletes (a snowboarder, an endurance equestrian, and a speed skater) and were amazed to learn how much their points of view varied based on their sport.

Athleten - Giving olympic athletes a platform and a voice

We were able to identify some pain points that all athletes shared. These included the desire for a network and a sense of togetherness. Athletes also sought help with finding sponsors, public funds. Finally, we discovered that the athletes were eager to integrate professional sports with personal training and development. With these new insights in hand, we updated the prototype and conducted in-depth user testing with more athletes from different disciplines.

Athleten - Giving olympic athletes a platform and a voice

A mobile-first digital platform

Since all athletes shared a certain level of dependency on their smartphone, we knew that a mobile-first approach would be critical to the platform’s adoption. Now, not only is Athleten Deutschland's digital platform useful, but the non-profit can also provide athletes with a highly coveted sense of community.

Athleten - Giving olympic athletes a platform and a voice

Client

Athleten

Industry

Non-Profit

Scope

Strategy
UX Design
UI Design

Athleten - Giving olympic athletes a platform and a voice - having designathon in a meeting room
Athleten - Giving olympic athletes a platform and a voice
Athleten - Giving olympic athletes a platform and a voice