Stop Analyzing & start co-creating
The Designathon® is our tried and tested 4-day workshop format that consolidates months of work into a single week.
Designed to make the abstract concrete and rapidly solve even the most complex challenges, we have applied the Designathon to a range of companies, from large financial institutions to young start-ups eager to launch their first product or service. This approach applies a streamlined strategic decision-making process that emphasizes desirability for the best possible results.
What to expect from a Designathon
Engaging co-creation workshop with your relevant stakeholders, led by the experts at Goodpatch. Methodological support across design, strategy and technology.
Rapid prototyping to concretize envisioned products, services and organisations to create a common understanding for further iterations.
Instant validation through direct contact with existing and future customers to ensure a value generating prioritisation.
Team and stakeholder alignment
Tangible prototype(s) to serve as a blueprint for further action
Ecosystem and user-journey mapping
On-the-job training of human-centric working methodologies and mindsets
User testing with real customer insights
When to run your designathon
DESIGN A NEW PRODUCT
You want to venture into new markets, explore business opportunities and move your organization forward? A Designathon allows you to start crafting right away and create a blueprint and vision together with your team.
ChallengE the status quo
Your business is working, but you feel like there is unmet potential? Run a Designathon to challenge business as usual and define opportunity areas that allow you to create additional value from within your existing offering.
TAKE IT TO A NEW LEVEL
A Designathon turns ideas into facts and helps find prioritization and clarity with teams and stakeholders. It turns lofty ideas into visual artefacts ready to share, test and iterate on.
validate your ideas
It’s the perfect low risk environment to test your high risk idea. With a Designathon, you can ask customers questions by showing them your ideas in the form of tangible prototypes to generate valuable insights.
The Designathon is also known as the kick-off workshop for our work together. We build upon the gained insights to then take your idea and bring it to the world. Together with you and your team we seamlessly move into a concept phase and product phase to design and develop your MLP (Minimum Lovable Product)
Two main reasons to do a Designathon with Goodpatch in Berlin are: they are extremely fun and deliver tangible outcomes that transform your user flow into a prototype.
Markus Scherrer, Product Owner r+v
The Designathon was very inspiring and impressive in terms of the speed and efficiency of structured ideation, prototyping and testing. I’m really impressed by what could be achieved within such a short time.
Jörg Hunnekuhl, Innovation Lead Europe Georg Fischer
4 days of time
By the end of the Designathon, you’ll have a high-fidelity interactive prototype in hand.
With this, you can continue to gather the valuable user feedback you need to guide future decision making and further refine your product.
Armed with your clickable prototype and user insights your can refine your idea, use it to sell your idea to investors or company management. Once you get your buy-in you’re ready to use this as a base to build a minimum loveable product.