UX Design & FinTech: 5 Things To Remember

To launch a successful product, it's essential to consider how the users experience it. To this end, developers should invest time in designing an outstanding user experience that users will find intuitive, even to the point of being enjoyable. 

Let's look at the case when creating finance apps. As various banking apps and software have gained popularity recently, it is fair to ask what their designers and developers have considered to make them viable to their target audience.

The role of UX Design 

As many of you might know, UX refers to the "user experience," which is everything that impacts the interaction of users with digital products. So, when looking into UX design, we are trying to see how using a particular product leaves an impression on its users and which conditions we need to develop so it would positively impact them. 

Given that not everyone is savvy with financial affairs, fintech apps must be highly practical. The functionalities must be intuitive, so anyone can easily use them. Here are five non-negotiable principles in developing a UX design for fintech products.

Photo by Edi Kurniawan on Unsplash

1. Simplify. Don't complicate processes.

UX design in fintech aims to simplify navigation and functionality, meaning that users should not labor using the product.

Developers can make this possible through the simplification of the user flow. The journey through the digital product must be straightforward. For example, if a feature can be executed in only three steps, do not complicate things by turning it into 6. 

2. Place intentional design roadblocks and friction

While it may appear to contradict what has just been discussed above, there are times that design roadblocks are necessary. Since fintech is dealing with money, it is wise for developers to place certain safeguards that allow users to look twice before going through the transaction. These roadblocks are called "friction."

In the end, user friction may prove necessary in some instances. Designers should remember that fintech products have to have a degree of a challenge to avoid unnecessary losses. 

3. Make the language easily understandable 

Financial jargon can be challenging to understand. The language used for the product description and the Terms and Conditions needs to be worded so that they do not confuse users. 

Apart from making it easy to understand, this also instills trust in users and helps dispel doubts about the product's legitimacy.

4. Provide feedback

Feedback for either a successful or failed transaction is imperative for fintech. However, designers need to consider that not everyone is technologically savvy, and like any person, people may have doubts about every fintech product that comes their way. 

That said, users need to be assured that their transaction has pushed through, and if it fails, they still need to be notified. Again, this establishes a particular dynamic between the user and the technology.

5. Make sure to optimize for mobile devices

As modern living is fast-paced and unpredictable, almost everything these days has mobile counterparts. Fintech, of course, is no different. 

Developers should make it a point to have a mobile app of their software that can be synchronized with other devices. And, if the fintech product does not have a mobile app, then they should ensure that the website or web app is optimized for mobile devices.

Photo by Austin Distel on Unsplash

What Is Expected

The notable influx of apps and other digital products in the modern market has caused consumers to be more critical of their function and effectiveness. This is especially important when it comes to fintech. 

As the matter stands, designers and developers need to further their expertise and be at their best in developing UX designs for fintech products to fulfil the user's needs.

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Written by

Bash Sarmiento (external writer)

Author

Bash Sarmiento (external writer)

Topic

Industry

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