App engagement: how crucial is it for your business?

The key to success in business is delivering value and engagement for your clients. It will keep them returning for more - and eventually, loyal customers who will turn into repeat shoppers and advocates for your brand.

But before we start, let's look at the definition of engagement and how it can help your business. 

What is app engagement?

App engagement measures a user's level of active participation with an app. You get it when you combine the number of active users and their average session duration. Increased app engagement means a higher level of user satisfaction and brand loyalty, directly translating into more conversions and, eventually, revenue growth.

Essentially, app engagement means that your users are coming back for more. Simple as that.

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How can you improve app engagement?

Measuring and tracking app engagement can help you determine the best way to boost it. Different approaches might work better with specific types of apps or other users. For example, if you're dealing with a gaming app, in-app purchases or paid upgrades may be the tool. 

If your app does much heavy lifting in terms of knowledge transfer or mobile viewing for long periods, you might look into adding more content or tools to help users get through the process faster.

Why app engagement matters

When making an app, the focus is usually on getting it out there and making it as user-friendly as possible. That idea might be great, but if you're not considering the app engagement aspect of your website, you may be losing out on many potential customers.

App engagement is the first step to getting more sales for your brand – so don't forget about it!

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1 - Boosts your brand loyalty 

Increased app engagement means more loyalty with your customers. Eventually, they'll be bringing more business and recommending you to others. Not only will it result in higher conversion rates, but it also indicates that they're loyal users, which can lead to a greater chance of customers buying more items or becoming repeat customers.

2 - Helps you identify new potential customers 

Higher levels of app engagement mean a higher likelihood that your apps are being discussed among users and that they're being shared on social media and other platforms. 

In today's social media age, people tend to make their purchasing decisions based on what they see online, so if users are talking about your app, it might be time to sweeten the deal, even more, to get them to come over and make the purchase.

3 - It reduces bounce rates

App engagement can help boost the average session duration of your users, which means they'll spend more time on your site and won't leave as soon as they arrive. On the other hand, this can mean that they won't bounce as frequently, which can be pretty helpful for a site owner.

4 - Know customers better

Knowing how your customers engage with your app can help you better predict their needs and wants, which means that you can serve them better and increase their chances of returning.

5 - Creates the best user experience

Tracking app engagement helps you identify when users are getting stuck or where they're having problems. This allows you to figure out if your app is too complicated and confusing and will allow you to simplify it or provide more information or a tutorial on how it works.

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Conclusion

App engagement is a powerful tool that can help your business grow and keep your customers returning – or at least increasing their loyalty to you. Of course, making an app is one thing, but using it to your advantage is another, and when you get app engagement, you can potentially convert your users into loyal customers. Check out our blog now for more design-related content.

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Written by

Bash Sarmiento (external writer)

Author

Bash Sarmiento (external writer)

Topic

Industry

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